Crafting your campaign toolkit
As a general rule of thumb, your campaign toolkit should include:
The objective
What your campaign is aiming to achieve and why it matters.
The ask
What you want people to do with the toolkit. For example, should they use the assets provided or create their own content?
The audience
Who the campaign is for, including a breakdown of different audience groups.
Key messages
The main messages for each audience group.
Visual identity
The design system that defines your campaign identity (for example, logos, fonts, colours, layouts, partner logos).
Example assets
Example materials created from templates that show how to bring the campaign to life. Include guidance on how to use accompanying templates and links to access them via Canva or your artwork library.