Establish an approvals process
With so many internal and external stakeholders involved, a clear approvals process is essential.
It keeps your workflow efficient and your campaign moving smoothly by defining:
Roles and responsibilities: Who’s responsible for creating, reviewing and approving content.
Review stages: The quality control steps every piece of content must go through before publication.
Feedback: How feedback is shared, received and implemented.
Deadlines: Clear timelines for each stage to keep everyone aligned and ensure timely delivery.