Introduction
Think of your campaign like a great book – every chapter connects seamlessly to the next and stays true to the story at its heart. Consistency is what holds it all together, making your message instantly recognisable wherever your audience encounters it.
Without consistency, your campaign risks becoming a jumbled mess, confusing your audience and diluting your message.
A campaign toolkit is your Swiss Army knife for campaign consistency – compact, versatile and ready for anything. In this guide, we’ll outline what to include, what to plan for, and how to keep every part of your campaign running smoothly. You’ll also find a few examples to spark ideas along the way.
